Teardown on Whoop

WHOOP: THE BAND THAT BECAME A RITUAL

Dom Pérignon vineyards from the sky

PRODUCT and STRATEGY in CONSUMER and TECH

21yo. grew up working in dad’s restaurants. originally from australia, current undergrad at uc berkeley haas

scaled 2x ventures (food truck, fashion label) to six-figure revenue. strategy and product experience across warner bros, mintus, lexus and early-stage startups. always learning!!

keen on full-time product and strategy in consumer tech, design-forward experience and wellness. diving deep into (and writing about) the companies setting the bar across categories

Founder/Operator

Maharaja's & Food Truck

Founder/Operator

Maharaja's & Food Truck

Founder/Operator

Sync

Founder/Operator

Sync

SEE MY CATEGORY TEARDOWNS HERE

Dom Pérignon vineyards from the sky

CURRENT journey

How a global business journey channelled my passion toward premium consumer, tech and wellness

Dom Pérignon vineyards from the sky

PROJECTS

A collation of selected works in operation, product, strategy and venture growth

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